Skills
​Click below to view proof points for each skill:
Corporate communications
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Project managed rollout of new company values, resulting in 97.5% of surveyed employees reporting understanding of these concepts (Smithbucklin)
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Drafted messages, talking points, and presentations on behalf of senior leaders (Smithbucklin, Canine Therapy Corps, Circana)
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Developed and executed strategic internal communication plans to support key initiatives (Smithbucklin)
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Managed quarterly internal town hall program (Circana)
Data tracking and insights
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Monitored and evaluated key metrics and results of internal communications initiatives to gauge effectiveness, identify opportunities, and ensure continuous improvement (Smithbucklin)
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Oversaw donor management and maintenance of grant lifecycle information in Salesforce (Canine Therapy Corps)
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Maintained multiple internal databases consisting of past client projects and results of in-market testing to enable client marketing activity benchmarking (Circana)
Diversity, equity and inclusion (DEI)
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Appointed to inCouncil, a committee of organizational stewards who are passionate about achieving a culture of inclusion (Smithbucklin)
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Collected and synthesized results of client DEI initiatives for case studies, articles, and employee inspiration (Smithbucklin)
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Organized quarterly webinars for executive directors to discuss pressing client DEI issues (Smithbucklin)
Event planning
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Produced executive conference for 200+ employees off-site, resulting in 95.72% of surveyed employees reporting feeling more informed about goals and plans (Smithbucklin)
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Guided volunteer committee, planned, and executed annual International Women’s Day culture-building events for multiple office locations (Smithbucklin)
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Coordinated 30+ afternoon breakout sessions for annual company event attended by 1,000+ clients (Circana)
Marketing
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Developed marketing plan across digital and traditional channels for new line of dog training classes, which generated over $93,000 in 2021 (Canine Therapy Corps)
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Managed all donor, public, and volunteer-facing email marketing communications (Canine Therapy Corps)
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Developed, managed, promoted, and executed monthly client webinar program (Circana)
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Wrote and managed all outgoing communications promoting thought leadership, events, products, blogs, and news (Circana)
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Developed and executed marketing strategy for Consumer and Shopper Insights group (Circana)
People management
Public relations
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Led public/media relations, notably receiving favorable press in Chicago Health, Chicago Tribune, and WGN9 News (Canine Therapy Corps)
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Acted as company spokesperson for television, radio, podcast, and print media interviews (Canine Therapy Corps)
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Drafted press releases for key client wins (Smithbucklin)
Relationship building
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Built and fostered collaborative relationships with HR, IT, key committees, and business and service units to provide communication support for change management, culture-building, and continuous improvement (Smithbucklin)
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Maintained and cultivated relationships with funders (Canine Therapy Corps)
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Presented quarterly snapshot reports to the Board of Directors (Canine Therapy Corps)
Writing
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Ghost wrote a variety of C-level executive communications (Smithbucklin)
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Created communications plans and DEI content for observance dates and quarterly touchpoints (Smithbucklin)
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Wrote and delivered regularly scheduled newsletters for variety of audiences (Smithbucklin, Canine Therapy Corps, Circana)
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Generated roughly 40% of total revenue through foundation grants by writing letters of inquiry, proposals, and reports (Canine Therapy Corps)